Reputation Consulting >>

We build the bridge to your reputation in a foreign land while ensuring your brand has the right approach to position itself in a new market and build a reputation.

Intercultural Brand transfer >>

When exploring a new market, a company may find it difficult to establish itself. The challenges they face are mostly in areas of managing legal, financial, and human resources. Quite often, they also misinterpret the attitude and mindset of the consumers to welcome a new product.

BusinessHub ensures your company has a smooth transition when expanding beyond geographical boundaries. Our process for brand reputation building involves pre-assessment of reputation in the home market, assessment in the target market, brand-building communication. With a proven track record for success in ICBT, this process has especially worked for firms who lack the tools to evaluate how their brand would effectively cross the cultural divide and help them expand.

  • Positioning and key message development/tuning
  • Crisis management & training
  • Identity development & roll-out
  • Issue preparedness
  • Media/spokesperson training

Advisory Board >>

Our Clients

Ralf Weber, our brand communication expert possesses rich experience of over two decades in planning, handling, and executing Intercultural Brand Transfer projects on an international scale. These projects include brand strategy, brand communication, academic studies and scientific publications in his name.

Internal Communication >>

IC & employer branding testimonials

  • Employer branding/internal communication audit
  • Strategy development and campaign management

Sustainability Reporting

Sustainability reporting is an integral part of corporate communication that is growing in importance with each passing day for the sustenance and development of an organisation. It is the inspiring and driving force that involves the compilation of data to convert abstract ideas into tangible goals and results. It is the tool that makes organisational strategy, goal setting, performance measurement, and change management easy. An aspect of this magnitude of impact needs extensive and expert planning and wise ideas to find success. Business Hub offers the expertise and experience to provide appropriate advice and plan brand positioning.

Global standards benchmarking

Our expert from Germany- Andreas Severin, and his team at Cross Relations help organisations improve the performance of their communication programs in advocacy of transparency and a dialogue-oriented communication approach. Our panel of specialists have worked with sustainability issues and cases in every business sector for over 15 years. We have achieved commendable expertise and experience in dealing with responsibility issues and communication risks. We work on the wheels of transformation, stakeholder engagement, internal relations, and crisis communication using our know-how, thematic competence, and ethical sensitivity to find communicative solutions and offer orientation to our clients.

With immense experience in planning and implementing responsibility reporting and GRI application experience, we are a well-established, well-communicative team driven towards achieving results.

Advisory & oversight

All our work is firmly based on the pillars of concept, implementation, and communication. In addition to facilitation in CSR Reporting & campaigning, Stakeholder engagement, Media relations, Theme management, and Campaigning, our team also undertakes editorial work, coaching and moderation, and advisory tasks concerning Corporate Communication and Sustainability Reporting. Our advisory services include Application of reporting guidelines (GRI, DNK, GC) and preparation of validations, stakeholder relations (identification, mapping, surveys, dialogue), establishment and support of reporting structures, implementation of materiality analysis & visualisation, newsroom-based communication, content sourcing and documentation of key performance indicators, etc.

Andrews Severin - early pioneer of sustainability reporting & relate standards

Producing the first ever sustainability report in Germany based on guidelines of the Global Reporting Initiative (GRI) for an iconic global company; launching the first agency-bound consulting offer in 1995 for environmental reporting; a member of the international GRI Standards Pioneers Group who actively supported the introduction of new GRI Standards and a member of the jury responsible for the category of sustainability reporting at the ECON Awards for Corporate Communications in Germany. Just a few of the many facts that firmly establish Andreas as the early pioneer of sustainability reporting and evolution of related standards. In most consulting projects, he has helped organisations build supporting structures and processes. Gaining a unique inside view and perspective that makes him the goto expert in the sustainability reporting arena.

Executive Leadership

  • Assessment & plan development
  • End to end book writing, branding & promotion
  • Executive communication support
  • End to end book writing, branding & promotion
  • Reputation repair/recovery

GTM

  • US Entry package
  • India entry strategy
  • India-Singapore
  • Middle East entry package
  • Mentorship

Coaching

  • Mentorship